Joe Urie

Owner / Head Guide

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I came to the mountains in 1988 not knowing a lot about my family's history along the Athabasca River other than to say that we are Métis. At the time, I was 22 years old and like most 22 year olds, I was far more interested in making a little bit of my own history!

I began training and working as an Interpretive Guide in 2000 and the more time I spent along the river as it carved its way through the peaks and valleys of the Rockies, the more my own history, as well as the histories of other indigenous people who had roamed these valleys, began to speak to me.

Nowadays, with the help of my wife Patti, I do my best to include their voices in my tours. Theirs are the many voices of nature. The voices of the mountains, the rivers, the plants and the animals. Theirs are the voices that need to be heard and listened to.

Come and listen to them with us!
It's a beautiful thing!




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Joe Urie

Owner / Head Guide

The Canadian Rockies are known to the Indigenous people in Alberta as the 'Shining Mountains' or the 'Backbone of the World.' Joe Urie, a Métis guide and owner of the Jasper Tour Company, knows these mountains as 'home.' Joe comes from a proud Métis family who have been living and guiding along the Athabasca River for a very long time. The first of his people arrived on these shorelines from the historical Métis Homeland, in what is now Manitoba in 1860. Joe considers the Athabasca River to be the blood in his veins and he invites you to experience the Rockies through his eyes. Whether it’s viewing their grandeur, hearing stories of the region’s First Peoples or learning about the wildlife that roam here, Joe's love and knowledge of the mountains, combined with his good nature and a damn good story makes the Jasper Tour Company your number one choice for adventure on any visit to the Canadian Rockies!